Tom
Etherington
HELLO
I’m a freelance SEO and digital marketing consultant based in the North East of England.
I work with small and medium-sized businesses across the UK to help them get more from SEO and find new ways to reach potential customers online, and offer white-label services to help marketing agencies with their clients.
Get in touch using the links below.
Below are some of the digital marketing services that I offer:
SEO consultancy
Above everything else, SEO strategy is where I specialise. I can review your existing activity and performance, to provide a full strategy to grow your organic channel and overall business.
TECHNICAL
Technical SEO should underpin every strategy. I can deliver audits to ensure the fundamentals are in place for your site, plus the necessary consultancy for ongoing improvements.
content Marketing
The quality and frequency of content, both on-site and off-site, contributes to how well search engines rank your business. I can provide keyword research, copywriting, and more.
LOCAL SEO
There are separate factors to consider when it comes to local SEO. I can make sure your Google My Business set up is fully optimised and help to drive relevant footfall to your business.
LINK BUILDING
Backlinks are still an essential part of SEO today. I can help to identify and secure the most important and genuine backlinks to help your domain rank better and surpass competitors.
ANALYTICS
Data should inform any decision in SEO. I can set up Google Analytics and measurement plans to help you understand your website’s performance and customers better.
training
SEO is a discipline that takes time to fully understand. If you are looking to upskill your team, or expand your own knowledge, I can deliver bespoke training sessions and materials.
ppc
Pay-Per-Click, or paid search, can help to drive immediate traffic, but getting a good return is another thing. I can help you to get started with Google Ads or improve your existing campaigns.
DESIGN & Development
Web design and development isn’t an area that I specialise in, but I can provide cost-effective solutions to fixing and updating your website, using platforms like WordPress and Shopify.
I have over 8 years of experience working at various digital marketing agencies in Newcastle-upon-Tyne, starting as an intern in my first role, and progressing through all of the different levels to my current position running an award-winning agency as Operations Director.
I’ve worked with clients of all sizes, from SMEs to FTSE 250 companies, particularly in the travel, finance, automotive, and retail sectors.
Since 2015, I’ve worked as a freelance consultant in my free time, helping local and small to medium-sized businesses to get more from their SEO and online marketing efforts.
skills & experience
SEO
Content Marketing
PPC
Web Design & Development
Social Media & Email Marketing
Analytics & Tag Management