How it’s more like two degrees of separation at agencies
There are so many clichés in the agency world that it would be easy to fill a dictionary. Some are hard to avoid, most need to be banned. One that you won’t hear very often though is “it’s a small world” as this industry is in fact tiny.
I probably need to file this under “unconventional advice”, but for me, it doesn’t take away its importance for anyone starting out or working at an agency to know.Read More